Unlike Yash Raj (who pathetically delete all unofficial videos of their movies from YouTube), Aamir Khan wants to manifest the power of the internet to promote his new movies. Ghajni, which is due to be 
released on the 25th of December is obviously having all it's marketing planned out.
Aamir has insisted however, that Ghajni will not be constrained to TV ads and promos alone, but a big part of it's publicity will be aimed at the internet. Interactive videos will be made specifically to watch online and Aamir is thinking of setting up a mobile site, so even cellphones with GPRS and 3G technology can have access to new Ghajni material.
We don't know if Aamir will do his usual insulting blog posts before the release of the movie, that disses other actors or movies, just to gain publicity (don't deny it, you know Aamir flames for the response). But he will definitely be using the internet for all the publicity, since 73% of the Indian population prefer using the internet to sitting in front of the TV. Yep, I did just make that statistic up but you can see where Aamir is planning to go with this.
Ghajni also stars Jiah Khan and is about a forgetful man (well, he has amnesia) who is trying to work out who his wife's killers are...except, you know, he forgot all the events that happened after the murder, which makes it harder for him to be a detective.
FInally, I'd like to propound my theory about Yash Raj not using the internet more. Maybe if they stopped deleting song videos from YouTube, someone actually might want to watch their films, just from the music video. So Yash Raj's demise is completely their own fault because they don't use YouTube...and because they make stupid movies.
Tigger
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