Bollywood sure has been running into some trouble especially with controversial script and the audience reacting in an unpredictable manner. Ashutosh Gowatrikar’s “Jodhaa Akbar” is the best example for illustrating this. The mega film with elaborate sets and scenes ran into a lot of trouble with the Rajputs protesting against the authenticity of the film. The film was not allowed to be released at several places and due to this had to go through a difficult period. The film did not do as well as expected as it was surrounded by several controversies.
Bollywood has seen several situations of the kind before. What with Deepa Mehta's “Water” and “Fire”, having such an hostile opening. This has had the film fraternity thinking hard for a suitable solution to protect themselves from the great financial loss. Insurance cover is the solution that has proved to be the best way out for Bollywood. With insurance companies realizing the potential of this market, there is reason for both parties to be happy. The insurance amount is based on the budget of the film. The insurance procedures however, need to be worked out as film insurance is a rather new entrant on the scene. With production houses wanting to keep the huge payments to actors and the budget of the film partly under wraps, is this going to be a workable venture? Again only time can tell…..
Vandana
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